Quiksilver
Opportunity
Amidst a change in management and financial conditions, Boardriders reemerged with a strong retail presence in the US that called for redesigning existing stores and rebranding their logo to incorporate their 3 flagship surfing and skating brands. They turned to a sign company that could execute on volume and turn projects around reliably and timely.
Locations
Quiksilver
Roxy
Boardriders
Rip Curl
100+ across North America
Products
Custom Animated Neon Ceiling Displays
Double Stroke Neon Signage
Solution
Tyko was tapped to handle over 100 locations all over North America between 2011 and 2016, when Boardriders began curtailing their retail presence towards online channels. During this time, Tyko had the opportunity to partner closely with the head of design and construction to take each project from A to Z and exceed the lead time expectations through proactive communication and diligence.
Result
Tyko remained the vendor of choice for Boardriders, even through the closures of several stores. New flagship and high-volume locations were opened and our team was contracted to produce and install iconic signage and graphics.
